Saturday, February 10, 2007

Now *that's* marketing!

Doo doo doo doo doo doo doo doo.... it is May 1919 and popular birdspotting magazine British Birds (the original and best) springs a nasty surprise on its war-weary readership. A 50% (fifty!) increase in price.

Mind... that extra money did pay for a complete redesign of the magazine. Look here - it's barely recognisable. The grouse is facing a different way, and The Zoologist is consigned to the rubbish bin of history. And E. J. Peele has stopped signing her copies in disgust.

No comments: